This client ask popped up three weeks before the Derby. The ask- make a Kentucky Derby hat out of BWW products, on virtually no production dollars. Within a week I had secured haute couture Milliner-to-the-stars Sarah Sokol, a run and gun production crew and all necessary gear and props ready to fly to NY to shoot this little piece of social content. The video and photo shoot images were well received with tons of fan praise on both Facebook and Instagram.